Margaret Jjuuko is an experienced Communication Specialist and Media Trainer with 23 years of working experience in Uganda, Kenya, Tanzania, Rwanda and South Africa. She is currently attached to the Makerere University-Mass Communication department with special interests in Broadcasting, Media theory, Research Methods, Development Communication and Environmental Journalism and Communication. As a journalist, Margaret worked for UBC, formerly Radio Uganda and Uganda Television, for 17 years before going into academics. She is a graduate of Rhodes University – South Africa, Makerere University-Uganda and BBC Open University, UK.
In Rwanda, Jjuuko has been engaged in the training of Broadcast Journalists (FM Radios) in Kigali, particularly in the areas of News and Current Affairs Production, and Environmental Journalism and Communication. In addition, she has been a guest lecturer of the National University of Rwanda (NUR) School of Journalism and Communication since 2002. Her teaching schedule under the Journalism track included: Radio and TV Production, Advanced Broadcast Writing and, Announcing and Presentation; under the Communication track she taught, Introduction to Advertising and Communication Strategies, in addition to supervising a few projects.
Margaret is very keen at the development of effective methods of disseminating information on developmental issues and for developmental purposes. Hence, her current research project is an exploration of the representation and construction of environmental issues relating to Lake Victoria, Uganda, and their reception and mediation by the lakeside communities. By studying the media practice and environment of one private Radio Station in Uganda (Central Broadcasting Service (CBS)), this study seeks to understand the context in which internal production and meaning making occurs, and how people’s cultural dispositions influence the ways in which they negotiate with media texts.
While in Butare, Margaret Jjuuko hopes to strengthen the students’ academic potential and ability to engage in media debates through students’ based seminars.